Discover Your Brand...A DO-IT-YOURSELF BRANDING WORKBOOK FOR AUTHORS by Emlyn Chand

Great writers published superb books.  In fact statics indicate that 309,957 titles were released in 2012 alone.  Some will celebrate a major accomplishment by making the New York Times Best Seller List. On the other hand, many will be disappointed due to not achieving their desired reach.

Like myself and many other writers unsatisfied with a low volume of sales due to not being highly recognized for our talents as authors, there’s one determining factor playing a vital role in it all.  Reasoning for it all has to do with placing a small amount of emphasis upon a marketing/branding plan or, the lack of putting one into place prior to release dates.  Placing all of the energy into writing and publishing the book, most writers assume that the title of a book will sale itself.   

There is a lot a work that goes into writing a book.  The same amount of effort that it takes to complete a title should also be applied to who you plan to sale it to and how your style of writing will be identified from all the rest.  For those lacking the foundation or knowledge needed to create one and haveing a clue where as to start, read Discover Your Brand by Emlyn Chand.   

Completing this book, the first thing that came to mind was a doctor’s exam.  Trained physicians check individuals thoroughly from head to toe from the inside out to ensure that everything is properly working.  This guide does the exact same thing for authors.  It allows writers the opportunity by providing specific directives the chance to thoroughly inspect their reads to ensure a higher desired target population reach.  

The author of three books for tweens, chapter six, Finding Your Genre, opened my eyes to realm of possibilities I hadn’t considered.  I had no idea how an incorrect classification of a book could result in a writer ever reaching his or her potential targeted audience. Thanks to Chand, I now know. 

To all writers whether seasoned or new, be sure to create a branding plan prior to releasing your forth coming titles and purchase Discover Your Brand to assist you with completing the process.